The First Hollywood
When the famed Hollywood sign was built into the hills of Los Angeles in 1923, it in part served as a gravestone: it marked the death of Hollywood’s first and only competition. The deceased was Jacksonville, Florida, a turn-of-the-century film town that once drew industry elite and wide-eyed hucksters like a cinematic Gold Rush. When the city finally imploded from a combination of greed, racial conflict and moral upheaval, the West Coast raised its nine iconic letters and toasted its new and future monopoly. THE FIRST HOLLYWOOD tells this previously untold story. To learn more, click here.